Minecraft players spend millions of hours creating their perfect homes. So we gave them a way to bring those builds into the real world, by inspiring them to recreate the entire IKEA range as Minecraft blocks.

What started as a series of reactive social posts showing how players could design actual IKEA products inside the world of Minecraft, quickly sparked a big conversation and engaged a fanbase ready to build.

135k likes.
30k shares.
2.7k comments.
Zero dollars spent.