I’m a strategic creative leader with 15+ years building brands across agency, in-house and now as a founder.

I care deeply about ideas. Big ones, small ones, the kind that move culture and the kind that quietly move numbers.

Sydney is home. Toronto was home for three years (and very cold). I started as a designer, became an art director, then a writer. Today I operate across brand, growth and execution. Setting direction, then getting hands-on to make it real. The tools have changed (AI has entered the chat), but the instinct remains the same: solve the right problem, then ship the work.

I’ve worked across almost every format (digital, retail, film, social, brand systems, activations, earned) not because I like collecting disciplines, but because businesses don’t experience marketing in silos. I’m comfortable stepping into whatever the moment requires.

What drives me is building brands that feel distinctive and commercially sharp. Work that creates advantage. Work that earns attention. Work that improves how a business shows up in the world. Sometimes serious, sometimes funny, always intentional.

Outside of client work, I’m Co-Founder and Head of Brand at Earlybird, a non-alcoholic beer startup I helped build from scratch. That means product, positioning, performance marketing, retail partnerships and growth — not just the ideas, but the accountability. I also write about marketing and culture via Campaignful, and spend as much time as possible with my kids.

 
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Awards & Accolades

 

  • SHORTLIST / B&T Awards / Best Integrated Campaign / IKEA. 50 Years & It’s Just The Start

    SHORTLIST / B&T Awards / Best Use Of Media / Tassal “It Must Be Tassal”

  • Kantar Effectiveness Award / Best Print & Outdoor / Tassal “Can’t go wrong with the right prawn” / Campaign

  • Bestads / Top 6 / Ol’au Palau / Best Interactive

    Contagious Magazine June 2022 / O’lau Palau / World’s Best Creative

  • B&T Awards / Best Brand Platform: Switch it for Salmon / Tassal Salmon / Campaign

  • I blame COVID

  • Siren Awards / Round 4 2019 Overall Campaign & Individual / Athena Home Loans ‘The Call’ / Radio

    Bestads / Top 6 / Athena Home Loans ‘Prison Bus’ / Best Outdoor

  • I freelanced. End of story.

  • GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Advertising Best Art Direction, Campaign

    GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Experiential, Single

    GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Promo, Single

    GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Advertising Illustration, Single or Campaign

    SILVER / The Advertising & Design Club of Canada / WWF Real Scary Masks / Media Innovation, Campaign

    SILVER / The Advertising & Design Club of Canada / WWF Real Scary Masks / Media Innovation, Single

    MERIT / The Advertising & Design Club of Canada / WWF Real Scary Masks / Advertising Photography, Single

    SHORTLIST / The One Show / WWF Real Scary Masks / Design: Craft & Art Direction