Because my life wasn’t busy enough with two kids and a full time job, I decided to start a non-alc beer brand with a couple of mates. After a couple of solid years in R&D, developing a recipe, creating the brand from scratch and building a go-to-market strategy, we launched Earlybird in July 2024.

As three millennial fathers and beer lovers, we could see the benefits of living by our own mantra, “take back tomorrow”, without compromising taste or quality. Not to mention, the non-alc category was booming, and craft alcohol was struggling.

We’ve scaled the business to be stocked across NSW, VIC and WA in over 25 locations, alongside exclusive online ranging via Craftzero. We were voted Australia’s best new non-alc beer in the GABS 2024 competition, with stalls at the Sydney and Melbourne expos in 2025.