An adorable computer-generated lamb delivering cracker ingredients with some hidden helpers.

To launch the new range of crackers for The Natural Cracker Company, we enlisted the help of some furry friends to gather nature’s finest ingredients. Beautiful animation from Blackbird with Bat Collective. Our little lamb is chuffed that he’s doing all the hard work to deliver the cart to the factory, or so he thinks. He doesn’t quite notice all his hidden helpers.

Our campaign included online, cinema, pre-roll, digital OOH and digital display.