An iPhone, iPad and Apple Watch launch bunkered down in Cupertino.

I was contracted for a year at McCann / Craft Worldwide, working with Apple Canada, responsible for developing and executing national marketing print and screen campaigns, working closely with the client to ensure the creative strategies for the Canadian GEO were met.

I was invited to Apple's September 2015 workshop in Cupertino, CA to launch the iPhone 6s, iPad Pro and Apple Watch Series 2 in Canada. I worked closely with the US design team to develop, customise and deliver the marketing mechanics and assets for the multi-product launch nationally across Canadian Apple Stores and telco partners at Rogers, Bell, Telus and Best Buy.