Creative with 15 years experience both in-house and agency side with a passion for big ideas. Small ideas are cool too.

My first home and current location is Sydney, Australia. My second home is Toronto, Canada, where I spent 3 years working and freezing. I was a designer for a while, then an Art Director, so Photoshop, InDesign and Illustrator are my inner circle, while Premiere Pro and After Effects are casual acquaintances. I was also solo for a while writing and art directing. Then I got an art director, so I was a writer. Now I’m solo again. But I don’t like labels. I do mobile, print, social, web, film, activations, earned, branding, typography, motion, video editing, copywriting, brand strategy... actually I'll find a way to do whatever needs doing. I even wrote an opinion piece about it.

What I look for in the work I do is an opportunity to create something new that has a good impact on the world and provokes people to see and think in a new way. Or just funny stuff.

When I’m not advertising, I’m having play picnics with my daughter Reilly and her monkey, delivering hard hitting marketing journalism via Campaignful and slinging Aussie made tees that give back to local communities via The Howgood Company.

 

Awards & Accolades

 

  • Bestads / Top 6 / Ol’au Palau / Best Interactive

    Contagious Magazine June 2022 / O’lau Palau / World’s Best Creative

  • B&T Awards / Best Brand Platform: Switch it for Salmon / Tassal Salmon / Campaign

  • I blame COVID

  • Siren Awards / Round 4 2019 Overall Campaign & Individual / Athena Home Loans ‘The Call’ / Radio

    Bestads / Top 6 / Athena Home Loans ‘Prison Bus’ / Best Outdoor

  • I freelanced. End of story.

  • GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Advertising Best Art Direction, Campaign

    GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Experiential, Single

    GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Promo, Single

    GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Advertising Illustration, Single or Campaign

    SILVER / The Advertising & Design Club of Canada / WWF Real Scary Masks / Media Innovation, Campaign

    SILVER / The Advertising & Design Club of Canada / WWF Real Scary Masks / Media Innovation, Single

    MERIT / The Advertising & Design Club of Canada / WWF Real Scary Masks / Advertising Photography, Single

    SHORTLIST / The One Show / WWF Real Scary Masks / Design: Craft & Art Direction