A symmetrical launch campaign for Google’s mini smart speaker.

Campaign launch for Google Home Mini in Australia. Print and outdoor. This was a funny one. It was done when I was freelancing at 72andSunny while they were still starting up in Sydney and I was straddling design and creative. I got the brief, came up with the art direction concept, got it approved, did the design, the copywriting, the finished art and even the dispatch. I think they got good value out of me there.