Selling the Australian dream of owning property and living in a community of vibrant people, without showing any people.
Stockland masterplanned communities are sprawling residential areas across the country that offer every Aussie the opportunity to own a piece of land, build their dream home and grow into the life they always imagined. Connected to everything they need and want at their doorstep.
Enter the new enduring platform, “Home, grown”. A simple two word expression that celebrates over 70 years of being an Australian company that enables dreams to come true for so many Aussies and Aussie families. Young, old and new.
To launch the new platform, we wanted to showcase the community itself visually but invite the viewer in as the audience using audio, to imagine the spaces lived in, alive and vibrant. This is just the beginning of an enduring brand asset in audio for Stockland to bring to life the Australian dream in all its beautiful soundscapes.
Production company: Good Oil
Director: Dylan Pharazyn
Edit: ARC Edit
Audio: Rumble