A COVID-friendly music festival for only 20 people.

Bacardi came to us to promote rum through live music. Then the entire world went into lockdown. So we thought, not very long, but very hard, and came up with Revive Live: The World’s Smallest Music Festival.

To appease national restrictions, we ran a promotional event for one winner to invite 20 of their mates and enjoy their own private music festival, just outside of Sydney. We even got Winston Surfshirt to DJ and Flex Mami to perform. I didn’t know who Flex Mami was beforehand.

Promotion concepting, design, art direction, copywriting, POS, minisite, OOH and activation collateral.