To launch the new range of crackers for The Natural Cracker Company, we enlisted the help of some furry friends to gather nature’s finest ingredients. Beautiful animation from Blackbird with Bat Collective. Our little lamb is chuffed that he’s doing all the hard work to deliver the cart to the factory, or so he thinks. He doesn’t quite notice all his hidden helpers.
Campaign included online 15”, cinema 30”, pre-roll 6”, digital OOH and digital display.
Direction: Bat Collective